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Licensed Media

We license media to enable rich, accessible, and informative experiences for Google products and services.

Enhancing Google Search results

We license images of people, places, and things to visually enhance Google Search features such as knowledge panels. Knowledge panels are automatically generated boxes that provide a snapshot of topical information.

A person is using a tablet computer to search for information about George Washington on the Google search engine. The search results page is displayed on the screen, showing information about George Washington's life and career, including his role as the first president of the United States.

Image use example from a knowledge panel in Google Search

Enriching product experiences

Creative media is used to enrich a variety of Google products, creating meaningful, impactful, and memorable experiences. Licensed assets are used to support product demos, instructional downloads, device software, and more.

A close-up photo of a person holding a smartphone. The phone screen displays a photo of a tiger with text above it. The top text reads "What sound does a tiger make"

Image use example from Google Assistant

Making information more accessible

Media we license adds informative layers to an array of Google offerings. Content featuring topics such as travel locations, food and dining, historical icons, and cultural subjects, help make information more accessible and useful.

A person holding a smartphone with a large screen displaying Google Maps in portrait view. The map shows Tokyo, Japan. The current temperature is displayed as 9°C.

Image use examples from Google Travel

Supported by contributions from around the world

We license media from both independent content creators and large media agencies. Work from everyday individuals, artists, bloggers, photographers, and musicians, function together to create meaningful impact for billions of people.

Frequently asked questions

What steps are involved in the licensing process?

If you’ve been contacted by our team:

  • Confirm you are the rightful owner of this content and authority license to Google.

  • Review and accept our standard terms and conditions.

Once accepted, submit your file and our team will work with you on completing the submission process.

Will I still have rights to my content?

Rights are non-exclusive and you will still retain full ownership of your content.

Where do I send my images?

Guidance will be provided upon agreement of terms and conditions.

Where will I see my content?

You can find your approved content across Google products, services, and other surfaces. 

What is licensed content used for?

By submitting your content, you can help Google give a better visual experience to anyone who uses our products and services.